It's considered the trendy lifestyle choice of millennials and hipsters.
But, despite its reputation as a mere affectation, a world expert in human happiness claims that going vegan is the key to a happy, fulfilling existence.
Former genetic scientist Matthieu Ricard, who's now a Tibetan monk and respected scholar of western religion, made the assertion in a campaign video for PETA (People for the Ethical Treatment of Animals) on Friday.
The 71 year-old - who's also a close confidante of the Dalai Lama - said in Friday's Facebook post: 'I am extremely concerned by the fate of the 8 million other species who share this world with us, and who, like us, wish to avoid suffering and live out their lives.
'When you ask people if they are in favour of justice and morality, everyone will say yes. Do you think you could then ask that it's just and moral to inflict unnecessary suffering on sentient beings? Everyone will say no.
'And that's exactly the case, because today this suffering is not necessary. If you love animals, watch and take action.
But, despite its reputation as a mere affectation, a world expert in human happiness claims that going vegan is the key to a happy, fulfilling existence.
Former genetic scientist Matthieu Ricard, who's now a Tibetan monk and respected scholar of western religion, made the assertion in a campaign video for PETA (People for the Ethical Treatment of Animals) on Friday.
The 71 year-old - who's also a close confidante of the Dalai Lama - said in Friday's Facebook post: 'I am extremely concerned by the fate of the 8 million other species who share this world with us, and who, like us, wish to avoid suffering and live out their lives.
'When you ask people if they are in favour of justice and morality, everyone will say yes. Do you think you could then ask that it's just and moral to inflict unnecessary suffering on sentient beings? Everyone will say no.
'And that's exactly the case, because today this suffering is not necessary. If you love animals, watch and take action.
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